Project Spotlight: Times Square Ad
The Concept
Our client presented us with a truly unique opportunity: create an animated ad that would rotate on the ABC LED screen in Times Square. They wanted something that showed off their newest, most powerful offshore drillship, and also displayed their brand prominently.
The Process
This was a fun one! Our design was built around taking advantage of the “ribbons,” using that as an animation device to move between the full-motion video and the motion graphics. The NYSE team was great to work with and provided excellent instructions and quality feedback on the designs.
The Results
The visuals pretty much speak for themselves. This is such an interesting and unique LED display, and it was exciting to see the designs come to life on the screen.